Not as sordid as it sounds…
but an opportunity to talk about sex in a new way. A global digital campaign reinforcing the brand proposition that “Great Sex Moves You”. We invited the world to get involved in the “Great Sex Experiment”
with the ambition to improve sexual experiences around the world. Our social experiment aimed find out what fuels enjoyable sex, both physically and emotionally. A simple, unifying idea, easily translatable across different markets and cultures, with scope for experiential engagement, as well as PR and Social Content.
