Tik Tok, the popular social video platform needed to grow up, fast.
With the ambition to be the most downloaded app in the world, we had to make the content more original from the ground up. We needed to upgrade Lip-syncers with Creators, and replace Bedroom Dancers with British Artists. #EveryArtist Needs An Audience. Digital Campaign and On-Campus Activation.

334 Million views and counting.
Case study film coming soon..