To celebrate HSBC’s continued partnership with The Open & AIG Women’s Open, an OOH Ad campaign was created to tell personal stories of life’s journeys. Factoid: this was the first time that HSBC created sponsorship-specific campaigns instead of the general brand campaigns.
As longstanding patrons of The Open, HSBC understands that the journey for every golfer is rarely known, rarely a ‘straight line’. As in all of life, there are turning points we expect, but also plot twists and sharp turns, that come out of nowhere. This true-to-life insight, that we can all identify with, was echoed through all the executions, through the dynamic and editorial headlines, supporting copy and imagery.
