Sorry David
Millennial consumers no longer identify with the glamour models used in fragrance advertising. They no longer aspire to be David Gandy or Charlize Theron, with their unattainable glitzy lifestyle. So there are opportunities for smart and brave fragrance brands who want to launch a new premium fragrance.
We broke with convention and took a roadtrip with 2 instagrammers
who are respected for their digital art and not for their looks.
And documented the adventure.
