Ah, the happy world of Haribo!
Leading Haribo’s social and influencer channels is a lot of fun. Just look at the Halloween content created with Ladbaby (multi-nr1 musical artist) and fun, frightening content for families and mums!
LadBaby has always loved tasty edible things. In 2018 they debuted their song ‘We Built This City on Sausage Rolls’. The couple followed this up with three more charity chart topping singles to make chart history by being the only acts in UK music history to have scored FOUR consecutive Christmas number one singles in 2018, 2019, 2020 and 2021.
The Halloween content series featuring various content creators and influencers helped Haribo to own the scary season, and provided high engagement on social channels in the 3 weeks leading up to the big day itself.