Haribo Goes AR!
Taking the Happy World of Haribo into the Augmented Reality space for the first time. Creating a virtual experience for kids and their carers! It’s fast, it’s easy to use, and it’s wonderfully fun with lovely virtualised Haribo sweets and 3D animations.
It’s not only fun, but for ‘high sugar and salt’ (HSS) brands who are facing traditional advertising restrictions and won’t be allowed to do traditional / ATL advertising in the future, they will need to focus on brand experiences like this.