Building a bigger Fanbase for Manchester United in China by merging the 3 loves of Chinese football fans: Football, Manga and Gaming. The Drum Content Awards 2018 called the campaign: “The outright winner in the interactive content category, hugely impressed by the strong cultural insights and engaging stylistic production value.”
Explore the video below to see how the “interactive film” worked in real life. It includes teaser, datacapture and allows the viewer to influence the next film segment, resulting in a personalised outcome.
