EA Games – Need For Speed

I have a need, a need for speed!
EA Games – Need For Speed Heat Launch.
Creating a Cultural Playground to launch a Game with an exclusive and immersive underground experience.

For the launch of the new Need for Speed – Heat Game, an entire content playground was created for influencers, combining the worlds of gaming, music, automotive and street culture. It swamped the gaming world with hot content.

The hottest cars from the game, the hottest tunes from break-through British rapper AITCH and the hottest art, fashion and culture. It’s called Heat. Bring it.

900+ bespoke content pieces, 115 influencers in attendance.